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Partner Networks

SFI can arrange for your in store media to be displayed across other partner networks. We have negotiated complimentary spots with other networks which also focus on healthy lifestyle and sports oriented sites such as sports arenas, bowling alleys and health clubs.

Should you or your media company like to hear more about our partners, please contact SFI.

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SFI is partnering with Golds Gym franchisees in selected geographic locations. SFI is deploying in top marketing regions that correspond with TAFTV implementations.

The dwell time in the average Golds gym is close to 82 minutes, providing a great opportunity for local and national advertisers to reach a captive audience. Combine with the TAFTV network and the other SFI partner networks, athletic and lifestyle brands have the perfect advertising channel.

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Our Partners

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SFI is a wholly owned subsidiary of eyemagnet, a privately held technology company which specializes in the development of interactive technology.

eyemagnet provides the interactive technology for Digital Signage networks in Australia, Brazil, New Zealand and the USA.

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NexCen Brands is a publicly listed organization which is responsible for 1900 franchised stores.

NexCen manage the following brands:

  • The Athlete's Foot
  • Shoebox New York
  • Bill Blass
  • Waverly
  • Marble Slab
  • Pretzelmaker & Pretzel Time
  • Great American Cookies

Not only has NexCen contracted with SFI to provide Interactive Digital Signage to the Athlete's Foot network, but the other retail brands in their portfolio have been introduced to this new and exciting technology.

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Sonic Mobile is a leader in the deployment of mobile solutions. Sonic Mobile specializes in mobile solutions for business including SMS, MMS, mobile marketing, global gateways, WAP and mobile websites. Sonic Mobile provide a suite of mobility solutions with high quality messaging and connections to over 600 carriers globally.

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Ericsson is a world leader in telecommunications technology. Leveraging their expertise and existing relationships, eyemagnet and SFI is able to deliver SMS and mobile communications across a huge number of mobile carriers.

Ericsson provide the carrier grade service that your customers and brands have come to expect. When you engage Ericsson you know you're dealing with the best there is.

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Interactive Broadcast Network (iBN) Sports is the premier Internet-based broadcast sports television network. The goal for iBN Sports is to leverage its know-how and patent-pending interactive processes in this dynamic medium to host a wide variety of sporting events to an essentially under served, sports-crazed market.

SFI and iBN are a perfect partnership and provide a viewing audience with an alternative to the mainstream media. SFI effectively provides an in store TV channel, but in a highly targeted environment. This narrow cast technique means that sporting events which may not qualify for television broadcast can still be delivered to millions of viewers across SFI's innovative network.

SFI have selected iBN as a partner because the footage SFI's OnDemand TV application. It's also unique and draws attention to the in store screens, drawing additional attention to your advertising messages.

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200 stores

Sports and Fitness Interactive (SFI) is installing a network of more than 200 stores. A conservative estimate provides a monthly audience or 2.4m customers. By December 2009 this will have increased to more than 400 stores or 6m customers per month, a massive 72m store visits annually.

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15 min/customer

The dwell time of these customers has been measured at over 15 minutes per person, an opportunity to view your advertising content between 3 and 4 times per visit. Because SFI is a point of sale network, we are able to report on the significant sales lift in the related products.

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