SFI delivers place-based multi-media networks for sports minded venues. Through mobile interaction, SFI extends the in-store experience thus enhancing the ability to influence consumer behavior.
Our aim is to deliver highly targeted advertising messages to an active and mobile market. SFI allows advertisers to engage with staff and consumers that are passionate about their sporting activities. SFI channels this enthusiasm and deliver an in store experience like no other.
There are over 8 billion SMS messages being sent in the USA, every month! SFI gives you the chance to take advantage of this massive marketing opportunity.
Using the latest technologies developed by eyemagnet, SFI harnesses the energy of today's youth market and utilizes mobile phone based applications to engage with customers, delivering a richer in store experience. SMS, Bluetooth and the Mobile Internet are tools which are ideally suited to the target market - a savvy, urban audience often oblivious to traditional advertising methods.
SFI is of course about increasing sales, but we also aim to deliver a unique brand experience. We want your customers to interact and experience the brands in store, and leave with a reminder of the experience.
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Each screen is connected to the network which allows SFI to schedule and monitor the content on screen from a central point.
All content is loaded via any web browser. The easy to use web based application is then used to schedule your play list across different stores, regions and time.
It really is as easy as that.
SFI can provide your brand nation-wide exposure, but content can also be scheduled to the most granular level imaginable.
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Sports and Fitness Interactive is an innovative advertising network. Focusing on TAFTV with the backing of NexCen Brand Management, SFI delivers innovative campaigns to a motivated audience.
TAFTV is currently being deployed in the new tafUP and Performance stores, as well as established taf locations. The SFI network and screen installation compliment the modern store design and allow store owners to be flexible and responsive, delivering to the demands of their customers in their areas. Specifically designed displays will reflect the product and lifestyle categories appropriate to the local markets.
SFI is working with other like-minded organizations including fitness centers, stadiums, and bowling alleys ensuring a mix of athletic and lifestyle environments.
For a list of sites in your area please contact your account manager at SFI or request a Media Kit.
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