What's more important than your wallet? Statistics say people would rather lose their wallet than their mobile phone!
eyemagnet has developed their platform so that it can be easily integrated with mobile phone applications and because SMS is so ubiquitous it is the obvious method of interaction.
Customers can change screen content, as well as post their SMS messages and download their own mobile internet sites and other mobile content.
With Bluetooth becoming more accessible on customers mobile phones eyemagnet has developed the capability to deliver Bluetooth within their core platform.
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OnDemand TAFTV
OnDemand TAFTV is an innovative way that allows customers to control what is being displayed in store. Using their mobile phone as a TV controller, the customer sees an ad on the screen and sends the relevant keyword using SMS to a specific short code.
In a matter of seconds the screens in that store will change, with the content now showing being a more detail version of the previous clip, i.e. the ad might show Kevin Garnett playing for the Celtics, but the following ad the customer selects focuses on the adidas LightSwitch - Kevin Garnett's preferred shoe.
The customer will then be sent an SMS with a link to the adidas mobile site - landing the customer directly on the Kevin Garnett LightSwitch page.
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Using a direct call to action on the digital advertising in store, the customer can engage with the brand by simply sending an SMS message to a specific keyword. Once the message is received, SFI will reply with an SMS containing a compelling offer or discount voucher.
SFI and their technology partners can also deliver coupons vouchers and content to the customer's mobile phone. This allows the advertisers and brands to extend their reach beyond the retail store with viral content.
Customers can register for loyalty programs using their mobile phones.
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SFI partner eyemagnet have managed thousands of messages at different sporting and music events. Fully moderated messages can be sent to the screen in the stadium or the concourse.
The messages might be a general message of support, friendly banter, or a vote for the player of the day.
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Of course the real opportunity and the next level of customer participation is the Mobile Internet. SFI will ensure nay customers that use a mobile device to interact with their screens or services are sent a link to a relevant Mobile Internet page. This is where the real customer engagement begins with games, mobile content and CRM applications available form the Mobile Internet.
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